What's happening on YouTube
Climate change affects the things we love. #OursToLose
Monday, November 23, 2015
From seasons to octopuses and chocolate, environmental issues stand to impact the things we love. What if we could help change the way people discuss climate change, so that the issue and its consequences could become more relevant and tangible to people around the world?
Leading up to
, a conference which will bring leaders from around the world together to develop a global climate agreement, we’re encouraging the YouTube community to join the discussion by uploading their own videos that share their concerns about how environmental issues may impact the things they love. The conversation on YouTube will live through a simple hashtag: #OursToLose.
With the help of YouTube creators from around the world, including
(New Zealand) and
(Brazil), we’re also encouraging people to show further support by signing the Avaaz
, a campaign aimed at delivering clean energy worldwide by 2050.
Whether you’re questioning how global warming can impact your day-to-day life, curious about new sources of energy, or concerned about the melting Arctic, we hope that you share your ideas through #OursToLose videos to help make the climate conversation more accessible to people around the world.
The YouTube community can empower tremendous collaboration, advocacy, and creativity. Through #OursToLose, we hope to continue helping people to broadcast their message, empower their communities, and even catalyze a global movement to further action on climate change.
Marc Hertz, Programming Coordinator, recently watched “
Misconceptions about Climate Change
” and Aaron Taylor, Associate Product Marketing Manager, recently watched "
What's Possible: The UN Climate Summit Film
A YouTube built just for music
Thursday, November 12, 2015
Usher discovers Bieber. Psy breaks a billion. Macklemore goes from the garage to the Grammys. Pentatonix top the charts. Over the past ten years, music on YouTube has been magic. We’ve seen established artists reach new heights and new artists explode on the scene. We’ve seen our fans shake, get happy and let it go. And together, they’ve made YouTube the absolute best place in the world to discover new music.
Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales.
But we want to do even more to support artists and all the fans who turn to YouTube to discover music, so we’re making the experience even better with a brand new YouTube Music app. With YouTube Music, you’ll get a completely new type of experience, designed to make discovering music on YouTube easier than ever.
No matter where you start in the app, the music will never stop. Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favorite music and discovering new artists effortlessly. The home tab will recommend tracks just for you and create personalized stations based on your tastes.
The app also gives you complete access to one of the richest music catalogs on earth. You’ll be able to quickly find music videos, tracks, artists and albums, but you’ll also see all the remixes, covers, lyric videos and concert footage that YouTube has to offer.
And you can also amplify your experience with a
YouTube Red membership
. With YouTube Red, you’ll get to experience all that the Music app has to offer without ads. You’ll also have the ability to listen to music offline and seamlessly switch between video or audio-only (so you can decide whether you
watch Silentó whip and nae nae). And also be able to hear any video play, even when you’re in another app or have your screen turned off.
You can download YouTube Music starting today in the U.S. on the
Google Play store
and as a special treat, get the amplified experience for free for 14 days. We can’t wait for you to download YouTube Music and see where the music takes you!
T. Jay Fowler, Director, Product Management, recently watched “
Low - Try to Sleep
YouTube Music app
YouTube presses play on virtual reality
Thursday, November 5, 2015
If we’ve learned anything in the past 10+ years at YouTube it’s that capturing and sharing videos is a great way to bring people there with you—whether “there” is an
by violinist Tim Fain, or just a friend’s birthday party.
Virtual reality (VR) makes the experience of being there even more awesome and immersive, so today we’re bringing two new VR features to YouTube’s Android app. All you need is your current phone, and a
First, YouTube now supports
—a brand new kind of video that makes you feel like you’re actually there. Using the
that we humans use to see the world, VR video gives you a sense of depth as you look around in every direction. Near things look near, far things look far. So if you were excited about
, this is pretty freakin’ cool.
To give it a try just find a VR video on YouTube—like the
Hunger Games Experience
TOMS Shoes Giving Trip
—tap the new Cardboard icon, drop your phone into your Cardboard viewer, and you’re off! If you’re a creator, you can also check out technologies like
to capture and share your own VR videos.
Check out this and more VR videos here
Our second bit of news is for the universe of existing YouTube content. And that’s the fact that you can now watch any video using Google Cardboard, and experience a kind of virtual movie theater. Just select the new “Cardboard” option from the watch page menu, drop your phone into your viewer, and you’re done. You’ll now have the largest VR content library right at your fingertips.
Both of today’s updates make it easier to be there. In some cases, really there there. So download the new YouTube app from
, and get going.
Kurt Wilms, Senior Product Manager, YouTube VR recently watched “
Waves of Grace
”, Sanjeev Verma, YouTube Product Manager, recently watched “
LA Phil: The Orchestra VR Video Experience
” and Husain Bengali, Product Manager, Jump recently watched “
Apollo 11 moon landing
Rewriting the code for girls in CS
Sunday, November 1, 2015
When it comes to computer science, millions of girls are being left out of the conversation. Despite earning the majority of bachelor's degrees in the U.S., women earn fewer than 20 percent of computer science degrees, with serious implications for our economy and for women at large.
The problem of getting girls more interested in tech has many sources, but according to Google’s own
, one of them is optics. Girls don’t see positive role models of other girls and women in popular culture. In a study of popular films in 11 countries, fewer than 20 percent of computer science or tech roles were held by women.
As someone who runs a company at the intersection of technology and media, I want to help change the perceptions of women and technology we see today. So, as part of our
Made with Code
initiatives, I’m excited that we’re supporting award-winning documentary filmmaker
—of “An Inconvenient Truth” and “Waiting for Superman” fame—on her next film, “
“CODEGIRL” follows the story of 5,000 girls from 60 countries as they compete in a global entrepreneurship and coding competition by
. The girls have three months to develop an app that attempts to solve a problem in their local community. In the film, they size up their competition, interact with teachers and local mentors, learn to code, and pitch their ideas all in hopes of winning $10,000 in funding and support.
Starting today and until November 5, Lesley’s film will be available for free on YouTube, before its theatrical debut in the next few weeks. You can watch the film below and use the hashtag #rallyforcodegirl to show your support.
Our goal is to inspire as many students as possible during this special five-day free viewing period before it hits theaters. With your help, we’ll be able to inspire more girls around the world to pursue their passions in tech.
Susan Wojcicki, CEO of YouTube, recently watched "
American Kids Try Candy from Around the World - Episode 4
YouTube Red is here
Wednesday, October 28, 2015
For ten years, you’ve made YouTube an incredible place---a global community of over 1 billion people that gives anyone the power to create something that everyone can watch. The good news is, that isn’t changing. The free, ad-supported YouTube isn’t going anywhere.
And we've got some more good news. Starting today, YouTube Red goes live in the U.S., giving you a new way to watch YouTube, while still supporting your favorite creators.
With a YouTube Red membership, you’ll experience YouTube without video ads, be able to save videos to watch offline, and play videos in the background on your mobile device, all for $9.99 a month. And just like with our advertising revenue, the majority of revenue we get from YouTube Red memberships will go to our creator community.
Your Red membership works anywhere you sign into YouTube, whether it’s across mobile devices, desktop, connected TVs, or on our recently launched Gaming app or our upcoming Music app. And as a special bonus, YouTube Red comes with Google Play Music, so subscribe to one and automatically get access to the other. Starting early next year, YouTube Red will get even better with access to new,
original series and movies
from some of your favorite creators.
And just to give you a feel for an uninterrupted YouTube experience, anyone in the U.S. can sign up for a free 30-day trial. You can learn more at
Soon, you’ll be watching what you want, when you want, on any device you want, uninterrupted.
Matt Leske, Senior Product Manager, recently watched “
Bali Road Trip in 4K! - #onedayoffline
Meet YouTube Red, the ultimate YouTube experience
Wednesday, October 21, 2015
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
On October 28, we’re giving fans exactly what they want. Introducing YouTube Red -- a new membership designed to provide you with the ultimate YouTube experience.
YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon.
YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you. And as a special bonus - YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other.
And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators. You can read all about Originals coming to YouTube Red
We’re working to bring YouTube Red and our YouTube Music, Gaming and Kids apps to more countries soon. And don’t worry! The free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, Gaming and Music apps free of charge. But with YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted.
Viewers in the U.S. can
try YouTube Red
for free with a one month trial on October 28 and YouTube Music will be coming soon.
Matt Leske, Senior Product Manager, recently watched
"The Juice Challenge."
Introducing YouTube Red Original Series and Movies from your favorite stars
Wednesday, October 21, 2015
Last year, we
an initiative to invest in the creativity of our top YouTube stars. We wanted to give them an opportunity to realize some of their long-held creative ambitions by developing new content for YouTube. Today, we’re announcing some of the original series and movies we’ll be debuting with
YouTube Red is the experience fans have been asking for. For just $9.99 a month, you’ll be able to enjoy videos across all of YouTube without ads, save videos to watch offline on your phone or tablet and play videos in the background.
But we’re not stopping there. Starting next year, YouTube Red members will get access to new, original series and movies from some of YouTube’s biggest creators. We’re excited to announce some of them today, with more to come:
: In this reality-adventure series from the creator and executive producers of
The Walking Dead
, experience thrills, chills and laughter as
encounters terrifying situations inspired by his favorite video games.
Fine Brothers Entertainment
comes SING IT!, a scripted comedy that lovingly satirizes the reality singing competitions that have become a centerpiece of pop culture.
: In this feature-length action-comedy from
, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
A Trip to Unicorn Island
: From the team at
, this feature-length movie gives fans an extraordinary look inside the life and journey of
as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.
Untitled Joey Graceffa project
: In this all-new reality adventure series,
brings together an ensemble of top YouTubers for a murder mystery they'll never forget. They'll form alliances to survive, but little do they know that most won't make it out alive.
360 Project from MatPat of Game Theory
: YouTube educator and pop culture expert MatPat from
The Game Theorists
invites the audience to come along for the ride in an innovative new series and 360 VR experience. In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.
Single by 30
: In this romantic drama series from
Wong Fu Productions
New Form Digital
, two high school best friends make a promise to get married if they’re still single at 30. A decade later, with 30 quickly approaching, their attempt at upholding their vow unfolds in unexpected ways. Starring Harry Shum, Jr. and Kina Grannis.
Untitled CollegeHumor project
: Written by and starring the cast of
, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.
Fight of the Living Dead
: In an unprecedented social experiment reality show from
Fight of the Living Dead
takes popular YouTube talent and traps them in a frighteningly realistic zombie apocalypse. They must use their instincts and gaming skills to survive as they battle the elements for the ultimate prize of survival.
I Am Tobuscus
: From the mind of
, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. The show features original music, and satirizes the hilarious details of being an eccentric, new-age celebrity.
We’re excited to bring these original series and movies to YouTube Red members and give you even more for your membership beginning next year. Viewers in the U.S. can try
for free with a one month trial starting on October 28.
Susanne Daniels, VP, Global Head of Original Programming, recently watched
"If Google Was A Guy (Part 4)."
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